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Posts Tagged ‘Cassia Communications’

Hiring a communications firm will help manage your budget and your relationships

If you are one of the millions of businesses in the U.S. right now affected by the downturn, then now is a good time to implement or re-evaluate your communications strategy.

The right communications firm can help you speak to concerned employees, hesitant investors, the elusive media and consumers. These were tricky waters to navigate before, but now, with non-existent job security, evaporating investor funds, and word-of-mouth press, the effects of a well-defined, well-executed communications plan can make a tangible, real difference in the success of your company. The right messaging combined with an effective strategy can restore faith, secure funds, bolster reputation and save you precious time and money.  

But, you may be thinking, “How can we afford to outsource, now?” You may be surprised to learn that you can’t afford not to.

Communication firms worth their salt will consult with you free of charge to help you draw a clearer picture of your desired outcome and the map to get you there on time. This will save you countless man hours, money and headaches in the short and long term.

A targeted plan begins with the right questions – and plenty of them. Some of these questions, like “what do you want to communicate?” and “who is your audience?” are no-brainers, while “what’s the problem?” (What? I have a problem?) or “what is the frame of mind of your targeted audience?” are not so intuitive. An outside firm can help you get off to the right start by answering these critical questions and finding the message your audience will hear.

Need a few other reasons to look outside the office?

  • Time is money — and now more than ever.  Your time is probably already maxed out generating new business, saving that certain project, focusing on your staff, and of course, figuring out how you are going to wiggle around in this uncertain, “new rules” economy.
  • Money is money. Considering salaries, benefits, insurance, training, etc., a dedicated in-house option will cost you thousands more per year than hiring out. Plus, most communications firms will offer some, or most, of their services “a la carte.”
  • Contractors provide additional, third-party expertise and an outside perspective. Often, this vantage point allows them to offer fresh ideas, solutions and strategies you might have missed going it alone.
  • One less project for you to manage. The firms you vet should present you with the option to manage the project start to finish for you.
  • Stellar firms will have an army of expert resources at their fingertips in several areas of communications such as marketing, social media, public relations, website development, printing and of course, top-notch writing and editing ninjas. (Who doesn’t want a ninja on their team?)
  • Hiring a firm gives you a lot of flexibility. You choose how involved you want to be in the project, whether it’s a short-term gig or long-term relationship, whether you want full-service or a la carte, and of course, the flexibility to switch firms — because sometimes, you just want change.
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